Start Here · Numbers You Already Know
Measure in
Prior Year
Customers Who Purchased
020,000
Prior Year
Cases Sold
0100,000
Per customer: 2.0 cases
Prior Year
Current Mailing List Size
500100,000
Active subscribers, including non-purchasers
Average Purchase
Derived
Avg Annual Cases per Customer
0.2510
Based on prior year. Edit if next year will differ.
Retention
Industry Typical
Retention Rate
30%95%
Prior year customers buying again next yearHow to CalculateOf the customers who purchased two years ago, what percentage also purchased last year? Divide returning customers by the prior-year customer base.
Recovery
Industry Typical
Lapsed Customer Recovery Rate
0%40%
% of lapsed customers won back each yearHow to CalculateOf the customers who stopped buying for a year or more, what percentage came back to purchase last year? Divide recovered customers by the previously lapsed pool.
Acquisition
Industry Typical
Signup to Customer Conversion
5%80%
% of mailing list signups who become customersHow to CalculateOf new mailing list signups, what percentage make their first purchase within a year? Divide new customers by new signups over the same period.
The Answer
To sell 6,000 cases at 2.0 avg cases per customer,
3,000
customers need to purchase next year.
To get 1,063 new customers at 30% conversion,
3,543
mailing list signups needed.
At a Glance
Next Year Case Sales Goal
6,000
Case Growth
+20%
Customer Growth
+20%
Mailing List Growth
+35%
Building assessment...
Going Deeper
This calculator gives you directional guidance. For the comprehensive strategic plan, which channels, which customer profiles, acquisition costs, all of it, schedule a call with Andrea.
Not ready yet? Stay in touch.
Thanks. You'll hear from me soon.